Levi United FC

Our Story

We are a club that is on the rise.

Over the past year, we have been energized by the passion of our board, our players, the dedication of our families, and the tireless effort of all involved to create a positive experience for our players.

Our club’s reputation is growing locally and regionally, and our program is growing in numbers as well.

Thanks to the hard work and guidance from our club’s coaches, our club’s players are receiving greater attention from both pro-development and collegiate programs. We expect that to continue in the future and we are committed to helping players reach their full potential.​

To better serve youth in our club and community, we added a new program: Next Level. This program offers valuable resources to players seeking to play at a higher level.  

Also, we have Individual and Group Training for players inside and outside of our club. These trainings help our players as well as other players from different clubs to get trained by our coaches. 


Our Club’s Foundation and Twelve Pillars of Character 

Our decision to brand our club was not impulsive, and this process was not taken lightly. It has been well planned and thoroughly discussed for over a year. 

We formed a committee to research, discuss, analyze and explore options for branding.

First, our committee’s goal was to write a focused mission statement and identify character traits that are essential to success in soccer and in life. Our committee members understood that the foundation of our club needed to be identified, clarified and assembled.

During a series of meetings (and emails/phone calls), we developed the focus point for our mission statement: 

Developing players, communities and character through soccer.  

Next, we looked at who we are and what we are trying to accomplish. For years, we talked about developing people and developing players, but we needed to look at what developing people really meant. To figure this out, we asked, “What character traits do high level soccer players need?” ​

Through this process, we developed twelve-character traits that form the pillars of what our club is about.


Twelve Pillars of Character

What character traits do high level soccer players need? 

The answer to this question is not easy. In fact, our Committee spent an extraordinary amount of time discussing it. We believe they identified the key traits that now will become the pillars to our coaching.

Levi United Football Club will strive to instill these twelve pillars of character in every player within our club.

More importantly, these twelve traits will serve every player well not only on the soccer field, but in school and later in their adult lives.

Accountability:  An obligation and willingness to accept responsibility for one’s actions​

Competitiveness: A strong desire to win while exerting the best effort in order to succeed; striving to always improve​

Confidence:  A belief in yourself, your team, and your collective ability that you can achieve a desired goal​

Creativity:  The ability to imagine new ideas, solutions, or possibilities​

Inclusiveness:   An acceptance of another’s opinions, views and suggestions​

Integrity:  A quality that implies honesty, fairness, ethics, good sportsmanship and moral character​

Leadership:  An ability to help a team reach a common goal by listening, inspiring, and encouraging others​

Passion:  A strong feeling of enthusiasm or excitement toward something​

Perseverance: A steady persistence to try to do something even though it is difficult; continuing in the face of difficulty​

Respect:  An understanding that someone or something is important and should be treated in an appropriate way​

Teamwork:  Working as a group to achieve a common goal​

Love:  An understanding of togetherness or working as a group for one common goal 

How Did We Decide Upon the New Name, Logo and Color Scheme?

After assembling our mission statement and our twelve pillars of character, our committee shifted its focus to the club name and the club logo. 

Our committee kept an open mind when examining various names, logos and color schemes. It was important to find a logo that represented our mission statement and the twelve pillars of character.

As logos and names were discussed and reviewed through committee meetings, the number of options steadily narrowed.

Some logos and names were fantastic, while others were not.  Some were discarded when they did not meet our prerequisites of representing our mission statement and pillars, as well as our soccer community.

Our staff and board of directors strongly believed that our club deserved to be represented by a well-crafted, inspirational logo design.

For our logo design process, we consulted with a graphic designer who converted our ideas into a visual representation of our club which we now look at with pride.


Levi United Football Club LOGO Elements

Levi – "Joining in harmony" 

United – The goals which this club embody  

FC – FC for “Football Club” reflects the global nature of the sport

Gold Mountains – The paths this club set for our players to climb is golden 

Gold Court House – The twelve golden pillars our club was formed on 

Olive Leaves – Symbol of Peace 

Red River – The trials and tribulations

Gold Birds – The knowledge we teaches is fine as fine gold

Black Background – The boldness of this club​​​​​​

Why this Club?

As you join us for our tryouts, programs and events, we are confident that your family will experience a new sense of energy, unity and excitement.

We are committed to helping each player reach their maximum potential while cultivating a sense of community pride in our club.

In all programs and all levels of play, you will see our innovative emphasis on our twelve pillars of character, positive character traits that extend beyond the soccer field and into everyday life.

We will listen to you and we will act to make positive changes so that our club can become your community.